JAMES PETER GRAY
Graphic Design

Blog

30 in 30

My first personal project of the new year was a 30 logos in 30 days challenge. I’ve seen some great examples of people doing this recently so thought I’d give it a go. In theory this sounded easy, spend an hour or two each day researching, sketching and developing logos; however in practise it was nothing like this. It was hard work but I got there in the end.

I’d be lying if I said I spent the one or two hours I had planned on each logo for the project, but I’m very happy with the results of the project. Not just the logos, but the lessons learnt. Time management, planning, sources of inspiration and a very healthy mockups library were all key take-aways from the 30 days.

The biggest challenge… time and energy. Going home from work at the end of every day and forcing myself to come up with logo ideas was a challenge; and at times my creative efforts were well and truly scraping the barrel. But the biggest positive was the realisation that the best ideas can come when you least expect them (usually very late at night or in the early hours of the morning). I learnt more about the way I work as a designer and how to keep myself inspired and energised; the 30 logos were really a bonus.

There are some (I’ll let you try and guess) that certainly won’t be sending out in my portfolio any time soon, but on the whole I’m pleased with the logos produced during this project and would definitely recommend it to any designers who have a bit of spare time on their hands. The project was a great way of having a bit of fun with logo design without the pressure that comes with commercial work.  

Follow my Instagram @jamespetergray for my latest projects or head over to my portfolio page to see all of the logos in all of their glory.